Visit San Jose Wins Prestigious Tourism Marketing Award
SAN JOSE, November 3, 2022 /PRNewswire/ — Visit San Josethe official destination marketing organization for the City of San Jose, was recognized by Travel Weekly with a 2022 Silver Magellan Award in the Marketing – Promotions with Purpose category.
Visit San Jose was recognized for its San Jose Love campaign and collaborative efforts to promote the recovery from COVID-19 while maintaining an authentic brand voice and digital brand presence. During the pandemic, Visit San Jose directed its marketing efforts (and funds) to the state to drive regional exploration, local spending, and awareness of destinations in unprecedented times and a historically changing cultural landscape. Messages of hometown pride, resilience and the importance of visitor spending to the local economy were channeled through website development, original content creation, digital marketing strategies, earned media and partnerships with local artists and influencers.
“We are grateful to the Team San Jose Board of Directors and the City of San Jose for finding funding for this successful campaign,” he says John La FortunePresident and CEO of Visit San Jose. “Tourism marketing is an investment that returns sales and activation. I am very proud that our marketing team has been recognized for their efforts by the international travel industry.”
The Magellan Awards honor the best in the international travel industry and recognize the tourism professionals behind the work. The Magellan Awards are presented by Travel Weekly, a leading travel publication providing news, research and analysis in North America. For a complete list of Silver and Gold winners, visit www.travelweeklyawards.com.
For the latest information on Visit San Jose, visit www.sanjose.org or follow @visitsanjose on social media.
ABOUT VISIT SAN JOSE
Visit San Jose is the city’s Destination Marketing Organization (DMO) dedicated to increasing the economic impact of tourism on San Jose through destination development and branding strategy. Its parent company, Team San Jose, is an innovative partnership that brings together the San Jose Convention and Visitors Bureau, hotels, arts, work and venues to deliver an exceptional visitor experience. TSJ manages the San Jose McEnery Convention Center, California Theatre, Center for the Performing Arts, San Jose Civic, Montgomery Theatre, Parkside Hall and South Hall. Visit www.sanjose.org for more information.
Frances WongCommunications Director, Visit San Jose
E: [email protected] D: (408) 792-4119
SOURCE Visit San Jose