Namak Mirch Opening: Dhamaal with Masala

FULSHEAR: The sleepy neighborhoods of FULSHEAR were suddenly woken up to blaring Bollywood music and confetti in the air as Namak Mirch Grocers celebrated its grand opening with Masala Radio on Sunday May 15thth from 10 a.m. to 1 p.m. Fulshear Mayor Aron Groff was thrilled to cut the ribbon. At 9:00 am there was a long line of guests to the end of the building and the line kept getting longer throughout the afternoon. Namak Mirch Grocers’ owners – Manan Mehta and Mohammad Akram – treated guests to samosas, jalebis and water to cool off in the blazing sun. Akrambhai and Mayor Groff presented silver coins to the first 25 lucky guests. Mayor Groff said, “What a crowd! Fulshear is officially the fastest growing city in Texas, and we welcome Namak Mirch to serve our growing South Asian population! People laugh, eat and shop here – it feels like a festival. Looks like Masala Radio got everyone out in Fulshear!”

“We did a soft opening just a few weeks ago and already have a WhatsApp group of loyal customers approaching nearly a thousand. There is no Indian grocery store within 5 miles of us; we are so convenient for our customers – Indo-Pak food, fresh produce and halal meat,” said Manan Mehta. The owners are from different parts of India and have managed to bag popular items for the surrounding Gujarati, Marathi, Punjabi, Tamil and the particularly large Telegu & Telegana communities.

The grand opening was such a Dhamaal that Sunil T entertained the crowd with comedy, random contests and even an impromptu garba dance right in the store! The colorful tents, ethnic wind dancers and torans created a summery atmosphere. And of course, selling 3.99 dals and $19.99 basmati rice is really unheard of in these times of tight supply! “We wanted to offer some below-cost deals to our customers that we want to build a long-term relationship with,” Akram said. “There are already plans to expand and produce the kitchen range.”

Manan Mehta and his lovely wife Farzeen helped check the long line with a smile. Manan said, “I never thought opening our store would be a party, but Masala Radio rocked it. Sunil arrived in a Maharashtra police car and people took pictures by jeep. I want to thank the Mayor, all of our partners and families for their help, and everyone in Fulshear and Katy for coming. Please continue. This store is for you and we promise to keep it super clean, fully stocked, reasonably priced and with smiling staff. Our vegetables are delivered fresh three times a week and all four meats come from the farm, 100 of them organic.”

Namak Mirch is open seven days a week from 9 a.m. to 9 p.m. at 4020 FM 1463 Suite # 106-107, Fulshear, TX 77494, (832) 437-7530. Online shopping will be rolled out at in the coming months.

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